DURACELL + ISBUSA
Driving Paid Social Performance for Two Retail Brands
Roll :
End-to-end Senior designer
Client :
DURACELL + ISBUSA
Project Duration :
2 years
Year :
2024 / 25
Two retail accounts from my time at Blue Edge, grouped together because they prove the same point from opposite directions. Duracell needed performance inside a brand system I didn't control. ISBUSA had no system at all, so I built one first, then proved it through paid social. This case covers the strategy and creative behind both.
Two retail accounts from my time at Blue Edge, grouped together because they prove the same point from opposite directions. Duracell needed performance inside a brand system I didn't control. ISBUSA had no system at all, so I built one first, then proved it through paid social. This case covers the strategy and creative behind both.
Two retail accounts from my time at Blue Edge, grouped together because they prove the same point from opposite directions. Duracell needed performance inside a brand system I didn't control. ISBUSA had no system at all, so I built one first, then proved it through paid social. This case covers the strategy and creative behind both.
The Challenge
The Challenge
Duracell came with a mandatory brand system already set by the client, no creative freedom, performance had to come from execution alone
ISBUSA had no brand guidelines at all, nothing to build campaigns on top of
Both needed paid social that actually converted, not just posted
My role
My role
Duracell: Built and ran the paid social and organic content strategy inside the client's existing brand guidelines, content calendars, on-brand creative, full-funnel Facebook and Instagram Ads, plus ongoing SEO work
ISBUSA: Created the brand guidelines from scratch, then built and directed a full-funnel paid social strategy on top of them, prospecting, nurture, retargeting, brand awareness
Duracell: Built and ran the paid social and organic content strategy inside the client's existing brand guidelines, content calendars, on-brand creative, full-funnel Facebook and Instagram Ads, plus ongoing SEO work
ISBUSA: Created the brand guidelines from scratch, then built and directed a full-funnel paid social strategy on top of them, prospecting, nurture, retargeting, brand awareness
The Result
The Result
The Result
Duracell: Turned $483 in ad spend into $32,873 in revenue in a single month, a 68x return strong enough to become the agency's own case study
Duracell: Turned $483 in ad spend into $32,873 in revenue in a single month, a 68x return strong enough to become the agency's own case study
Duracell: Turned $483 in ad spend into $32,873 in revenue in a single month, a 68x return strong enough to become the agency's own case study
ISBUSA: Delivered a 28x return on ad spend and reached 87,700+ people through the full-funnel system
ISBUSA: Delivered a 28x return on ad spend and reached 87,700+ people through the full-funnel system
ISBUSA: Delivered a 28x return on ad spend and reached 87,700+ people through the full-funnel system
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© 2026 PERSONAL PORTFOLIO | ALL RIGHTS RESERVED
© 2026 PERSONAL PORTFOLIO | ALL RIGHTS RESERVED