Social Media

Web design

Branding

Graphic design

Social Media

Web design

Branding

Graphic design

Building a Brand System for a Multi-Market Solar Company

Roll:

Senior Designer

Client:

Cresta

Tools:

Figma, Adobe Creative , Framer

Timeline:

5 years

5 years rebuilding a fragmented brand system that now feeds lead-gen campaigns generating 5,500+ leads. Prosolar Systems is a solar energy company operating across multiple franchise markets in the US and Caribbean, California, Florida, Puerto Rico, St. Thomas, and the Caribbean.

Old website

The Challenge

Solar energy company across 5 US and Caribbean markets, no unified visual system after 5 years of growth
Inconsistent color, a logo that didn't scale, no typography standard, no shared guidelines
Every franchise communicated differently, undermining trust and recognition

Solar energy company across 5 US and Caribbean markets, no unified visual system after 5 years of growth
Inconsistent color, a logo that didn't scale, no typography standard, no shared guidelines
Every franchise communicated differently, undermining trust and recognition

Key decisions

The logo

Rebuilt for real-world use: safe zones, misuse rules, icon and app versions

Color:

Built a green-to-blue gradient around one idea, sustainability meets technology, working from van wraps to social icons

Typography

Chose Poppins for technical clarity, built a secondary decorative system for campaigns without breaking consistency

Photography:

Grounded the brand in real installations per market instead of stock photography

The logo

Rebuilt for real-world use: safe zones, misuse rules, icon and app versions

Typography

Chose Poppins for technical clarity, built a secondary decorative system for campaigns without breaking consistency

Color:

Built a green-to-blue gradient around one idea, sustainability meets technology, working from van wraps to social icons

Photography:

Grounded the brand in real installations per market instead of stock photography

The logo

Rebuilt for real-world use: safe zones, misuse rules, icon and app versions

Color:

Built a green-to-blue gradient around one idea, sustainability meets technology, working from van wraps to social icons

Typography

Chose Poppins for technical clarity, built a secondary decorative system for campaigns without breaking consistency

Photography:

Grounded the brand in real installations per market instead of stock photography

Visual Design

Social Media Post

An Instagram content system built as a brand narrative arc, not standalone posts, including real trekking and kayak data cards from the surrounding area.

Website

Designed around the customer journey: who they are, real projects, financing options, testimonials, conversion. Separate landing pages per service, full brand system applied digitally.

The Result

A complete brand system capable of scaling across markets and franchise locations, with documented guidelines any team could follow independently. Once the new identity and messaging were in place, the lead-generation campaigns built on top of it drove 5,500+ leads across two Meta campaigns, proof that clearer communication didn't just look better, it performed better.