Year :
2025
Industry :
Solar Energy System
Client :
Prosolar Systems
The challenge
Prosolar Systems is a solar energy company operating across multiple franchise markets in the US and Caribbean, California, Florida, Puerto Rico, St. Thomas, and the Caribbean.
Brand Identity System
Despite 5 years of growth, the brand had no unified visual system: inconsistent color usage, a logo that didn't scale across applications, no defined typography, and no guidelines to ensure coherence across locations. Each franchise was communicating differently, which undermined trust and recognition.
Old design
Key decisions
Color: Green-to-blue gradient built around meaning: sustainability meets technology. Designed to work from van wraps to social media icons.
Logo: Rebuilt for functionality, safe zones, misuse rules, icon and app versions defined.
Typography: Poppins as primary for its technical clarity and approachable tone. Secondary decorative system defined for campaigns without breaking consistency.
Photography: Regional approach, real installations per market (Caribbean, California, Puerto Rico, Florida) for authenticity over stock.
Applications: System extended to uniforms, vehicle wraps, merchandising, partner logos, and Prosolar Shop.
Color:
Logo:
Typography:
Photography:
Applications:
Social Media Post
