Natalia Moin Fanner
Creative Director & Web Designer
Behind the work, there's a reason.
I'm a Creative Director and Web Designer with 8+ years of experience building brands and websites that communicate, not just look good.
Figma
Framer
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere
Claude & AI tools
I studied Graphic Design at the Universidad de Buenos Aires, a program rooted in craft, theory, and visual thinking before the digital era took over everything. That foundation shaped how I approach design: with intention, not just tools.
Over the years I moved from manual to digital, from print to screen, from execution to creative direction. I've worked across agencies, in-house teams, and independently, adapting to new platforms, new briefs, and new ways of working.
Including AI, which I use as a functional tool, not a shortcut. Design is communication work. The visual is the result, not the starting point.
That's the thread through everything I do: figure out what needs to be said, then find the best way to say it visually.
2021 — 2026 | Blue Edge Business Solutions
Remote · Savannah, Georgia, US
Creative Director
Led all creative output for a full-service digital marketing agency, managing a team of 3 designers and overseeing design across client projects, brand identity, web, motion, and social media. Responsible for setting and maintaining creative standards across every deliverable the agency produced.
2020 — 2022 | R/GA
Remote · San Francisco / Buenos Aires
Motion Graphic Designer
Motion design for global brands including Google, Shopify, Nike, and Patagonia. Part of the Buenos Aires studio working with the San Francisco team.
2020 — PRES
Independent · US & Europe
Freelance Designer
Web design, branding, graphic design, and social media for clients across the US and European markets.
Creative direction
Brand identity & systems
Web design & UX
Social media
design
Motion Graphic design
How I work
I don't start with aesthetics. I start with what the project needs to communicate, who it's talking to, and what they need to understand or feel. The visual decisions come after that, and every one of them has a reason.
I work remotely, across time zones, with clients and teams in the US and Europe.
