Creative Direction for a Digital Marketing Agency's Own Brand
Client :
Prosolar Systems
Industry :
Solar Energy System
Year :
2025
The challenge
Blue Edge is a full-service digital marketing agency based in Savannah, Georgia.
Brand Identity System
An agency that sells design and marketing has to be its own best case study, every piece of its visual communication is an implicit argument for why a client should hire them. When I joined, the brand had a base to work from but needed to evolve to match the quality and range of services the agency was actually delivering.
Old design
My role
Creative Director. Full ownership of the visual strategy — branding evolution, two complete web redesigns, motion design, and social media content across 5 years.
Key decisions
Branding: Rebuilt almost everything from an existing base, refining the visual language to signal credibility and modern agency standards without losing brand recognition.
Web (×2): Each redesign responded to where the business was at that moment. New services, new positioning, new audience expectations. The second version incorporated what we learned from how users engaged with the first.
Motion & social: Designed and animated content for Instagram and social channels, using creative judgment to decide format, rhythm, and message without a fixed brief. The most experimental work of the three years.
Creative direction: Beyond execution, the role meant setting the visual standard that everything else had to meet. A different responsibility than designing for an external client.
Audience-driven social design: Blue Edge serves clients across very different industries and growth stages. Part of the creative challenge was designing social content that spoke distinctly to each segment without fragmenting the agency's own brand voice
Branding:
New website
New Design
